Southern Chinese metropolis Shenzhen had always a reputation for strict enforcement against those who are “jaywalking” forgotten about urban traffic rules.
According to Sout China Morning Post (SCMP), now with the help of artificial intelligence and facial recognition technology, jaywalkers will not only be publicly named and shamed, but they will be also notified of their actions via instant messaging, along with the fine.
Intellifusion, a Shenzhen-based AI firm that provides technology to the city’s police to display the faces of jaywalkers on large LED screens at intersections, is now talking with local mobile phone carriers and social media platforms such as WeChat and Sina Weibo to develop a system where offenders will receive personal text messages as soon as they violate the rules, according to Wang Jun, the company’s director of marketing solutions.
“Jaywalking has always been an issue in China and can hardly be resolved just by imposing fines or taking photos of the offenders. But a combination of technology and psychology … can greatly reduce instances of jaywalking and will prevent repeat offenses,” Wang said.
Intellifusion have installed cameras with 7 million pixels of resolution in order to capture facial characteristics of pedestrians around crossing points in the city. Facial recognition technology identifies the individual from a database and displays a photo of the actor, as well as the legal name and part of their government identification number on large LED screens above the pavement.
The system will also be able to register and therefore track the number of times a pedestrian has violated traffic rules in the city and once this number reaches a certain threshold, it will affect the offender’s social credit score which in turn may limit their ability to take out loans from banks, Wang said.